Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL ILMIAH MAKSITEK

PENGARUH KUALITAS, LOKASI DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA PT. PUTERA KARYASINDO PRAKARSA SARAH DESTARY SILABAN; HIKMAH .
JURNAL ILMIAH MAKSITEK Vol 5 No 2 (2020): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the world of marketing quality affects consumers in considering buying a product or service. Apart from quality, locationand service are also important. Strategic location and good service will make the demand for what is offered will increase butit is also inversely proportional if the location is not strategic and also the services provided are bad which will makeconsumers hinder their purchases. This study aims to determine the effect of quality, location and service on homepurchases at PT Putera Karyasindo Prakarsa. The data used in this study are primary data obtained through a questionnairewith a sample of 110 respondents from a population of 110 in 2019 that is distributed to consumers who make a homepurchase at PT Putera Karyasindo Prakarsa. The analytical method used is multiple linear regression analysis, using SPSSversion 22 which proves that quality, location and service have a positive effect on purchases with R Square value. Based onstatistical data, the indicators in this study are valid and the variables are reliable. The hypothesis of the t test shows thateach variable of quality, location and service significantly influences the purchase variable and has a t count greater than ttable. Then through the f test can be known that the quality, location and service variables simultaneously have an influenceon the purchase variable with the results of the calculated f value greater than f table.
PENGARUH FINANCIAL LITERACY, OVERCONFIDENCE, REGRET AVERSION BIAS DAN RISK TOLERANCE TERHADAP INVESTMENT DECISION DI KOTA BATAM IRA RAHMADANIA PUTRI; HIKMAH .
JURNAL ILMIAH MAKSITEK Vol 5 No 2 (2020): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rise of the case of illegal investment in Batam City illustrates that the financial knowledge of investors and potential investorsis still not good. Even though financial literacy index in Batam has penetrated the national target, it cannot be used as areason why investors decide to invest. the number of investors who have high overconfidence makes many investors aredeceived by investment fraud in Batam City. Moreover, investors who have previously made mistakes in investing andexperiencing losses, a high sense of doubt will interfere with these investors in investing. Furthermore, investors in Batamhave various levels of tolerance to investment risk. The greater income of an investor in investing, the higher tolerance forfurther investment. Investment decisions that are only based on one factor are certainly not a good decision, because it isprone to mistakes in making decisions. The purpose of this study is to determine the partial and simultaneous influence offinancial literacy, overconfidence, regret aversion bias and risk tolerance variables on investment decisions in Batam City.This research is a quantitative study with a sampling technique using simple random sampling using Krejcie and Morgantables with a sample of 375 respondents. The analytical method used is multiple linear regression analysis and uses a Likertscale as a measurement scale. T-test results (partial test) states that the variables of financial literacy, overconfidence, regretaversion bias and risk tolerance partially have a positive and significant effect on investment decisions. And the results of theF test (simultaneous test) states that financial literacy, overconfidence, regret aversion bias and risk tolerance together havea positive and significant effect on investment decisions in Batam City. Data management tools used in this research is theapplication of SPSS version 22.